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upsouth is an apparel company founded in 2017. creations for Unapologetically promoting culture, of the Eastern-centric variety.


UPSOUTH means something.  We are about changing perceptions and highlighting culture.



"...less concerned with clothes, and more concerned with Identity."


EVERY design made is an attempt to align people, with eastern culture. With ANCIENT and FORGOTTEN truths.  Pride comes from history and history comes from education. Where do you come from? What language did your ancestors speak?