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upsouth is an apparel company founded in 2017. IMAGES & GRAPHICS REFLECTING culture From the Eastern-centric Paradigm.


UPSOUTH means something.  We are about changing perceptions and highlighting culture.



"...less concerned with clothes, and more concerned with Identity."


EVERY design made is an attempt to align people, with Black, African, Native American, and eastern/ eastern adjacent cultures in general. With ANCIENT and FORGOTTEN truths.  Pride comes from history.  Where do you come from? What language did your ancestors speak?